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Harnessing Sentiment Analysis: The Hidden Competitive Advantage in Business
The Game-Changer You’re Not Using... Yet Imagine identifying early signs of customer dissatisfaction before they decide to leave, how investors feel before they act, or what your employees truly think before they leave. Sentiment analysis is the key to unlocking these insights, yet many businesses still underutilize its potential. Sentiment analysis, also known as opinion mining, uses AI and machine learning to analyze text data and determine whether the sentiment is positive
Aug 184 min read


Your Next Demand Spike is Already Trending Online... Are You Paying Attention? Using AI for Demand Forecasting.
Can social media predict product demand?  Many supply chain professionals still rely on traditional forecasting methods, but what if social media could give us real-time demand signals before sales even happen? In my recent research, we found that analyzing social media sentiment and engagement can improve demand forecasting accuracy by 42%, especially for new products with no historical data. Let’s break it down. Image generated by AI (DALL·E) The Challenge: Forecasting New
Mar 126 min read


Implementing Industry 5.0 and the impact on Operations and Supply Chain Planning
The European Commission are investing millions of euros in research projects [1] that will lead the green and digital transitions towards a more sustainable, human-centric and resilient European industry. This article explains what is Industry 5.0 and how it is different to Industry 4.0, as well as outlines the potential impact on current operations and supply chain planning, and how it can be implemented. What is Industry 5.0? Industry 5.0 is a term used to describe the nex
Feb 19, 20235 min read
