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Can social media predict product demand?   Many supply chain professionals still rely on traditional forecasting methods, but what if social media could give us real-time demand signals before sales even happen? In my recent research, we found that analyzing social media sentiment and engagement can improve demand forecasting accuracy by 42%, especially for new products with no historical data. Let’s break it down. The Challenge: Forecasting New Product Demand is Unpredictabl

The Psychology of Algorithm Aversion and How AI Can Enhance Judgmental Decision-Making Artificial intelligence (AI) is transforming business decision-making, offering unprecedented speed and accuracy in areas like forecasting, risk assessment, and operational planning. Yet, when faced with a choice between an AI-generated prediction and human judgment, many decision-makers still favor human expertise, even when the AI is demonstrably more accurate. This paradox raises an impo

This article is part of a 3-part series exploring the key barriers preventing successful AI adoption in manufacturing and supply chains, based on recent research and industry insights. In Part 1, I focus on organizational and cultural barriers. AI has emerged as a transformative force in manufacturing and supply chain management, promising enhanced efficiency, predictive capabilities, and strategic agility. However, integrating AI into strategic decision-making processes is n

The Pressure to Go Green in Logistics Sustainability has become the defining narrative in logistics. Across the world, companies are being asked to rethink how goods are moved, stored, and delivered in light of the climate crisis. The scientific consensus is clear. The   IPCC   Intergovernmental Panel on Climate Change warns that rapid and immediate cuts in emissions are required across every sector, and freight transport is no exception. The panel’s most recent   assessment

For SMEs, supply chain disruptions can make or break a business. Recent crises, from the COVID-19 pandemic to geopolitical instability, have exposed vulnerabilities in rigid supply chains and the past few years have shown that no business operates in isolation. The COVID-19 pandemic and its aftermath, the Russia-Ukraine conflict, and inflation-driven economic volatility have exposed the fragility of supply chains and the risks of working solo. Companies that relied on a singl