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Can social media predict product demand?   Many supply chain professionals still rely on traditional forecasting methods, but what if social media could give us real-time demand signals before sales even happen? In my recent research, we found that analyzing social media sentiment and engagement can improve demand forecasting accuracy by 42%, especially for new products with no historical data. Let’s break it down. The Challenge: Forecasting New Product Demand is Unpredictabl

Intermittent demand where demand occurs sporadically with many periods of zero sales, presents a unique challenge for forecasters and supply chain planners. Traditional metrics for forecast accuracy can be misleading when applied to slow-moving items, and focusing solely on these can lead to suboptimal inventory decisions. This article explores which metrics to use for evaluating forecasts of intermittent demand, including accuracy measures (and their limitations) and invento